Message hierarchy
Consider main claim, proof, and next action.
Marketing work is easier to discuss when the audience and intended action are explicit.
Start a conversation
Bring the existing message and explain where it will be seen.
Move from audience definition to content and channel questions.
Audience notes, content plans, and channel sketches make the marketing questions tangible.






Illustrative photography. Images do not depict actual premises, staff, projects or inventory.
Start with the intended audience; give content and channel their own questions.
Consider main claim, proof, and next action.
Outline topic, format, and information depth.
Explore where the message will appear.
Specify the intended reader and immediate need.
Choose one meaningful segment for the first discussion and expand later if needed.
Keep the core point stable while adapting length and format to each setting.
Place the main point first and move qualifying information into supporting copy.
Use plain language to explain the offer in a few lines.
Mark questions the wording leaves unanswered.
Compare alternate headlines against those questions.
To ask Nin and du consulting a question, start with the intended reader and immediate need.